· Managed digital marketing strategy across three New York City trade school campuses, overseeing social media, email marketing, PPC campaigns, SEO content, and digital communications.
· Oversaw ~$100K/month in digital advertising spend across Meta and Google Ads platforms, collaborating with both my in-house team and outside agencies to manage campaign assets and content strategy.
· Increased Instagram audience growth by an average of 15% and Facebook growth by 20% across multiple institutional channels.
· Improved email marketing performance significantly, increasing average open rates from 10% to 25% for primary campaigns and improving admissions funnel CTR from 4% to 9%.
· Managed and mentored two in-house content creators while coordinating schedules and deliverables for freelance creators, influencers, and contractors.
· Analyzed marketing and admissions funnel performance data to support enrollment initiatives and optimize campaign effectiveness.
· Led cross-functional coordination between admissions, external marketing partners, faculty, and school leadership to ensure consistent branding and communications.
· Managed content and engagement strategy across LinkedIn, Instagram, TikTok, Facebook, and email channels.
· Coordinated campus commercial shoots, events, and external vendor activities while minimizing disruption to student operations.